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How to Make Money with Pay Per Click Campaigns

How to Make Money with Pay Per Click Campaigns - blog post image
  • Gregg Christofferson
  • February 21, 2017
  • Comment(s) | 1
  • Posted 3 years ago

Every now and again no matter what type of business you own; you’ll start to feel you are in a rut. If you do get any business, it’s always from the same names and faces. Nothing changes and your business remains stagnate. That’s why a growing business is a successful business. It’s a monster mistake to solely rely on your existing clients. Pay Per Click marketing aims to get more leads, which in turn gets you more sales.

How Does PPC Marketing Work?

PPC stands for Pay-Per-Click. The name actually speaks for itself. You only pay for advertising when someone clicks on a link to your business. You usually see Google PPC ads at the top of your Google search results page. They are often clearly marked as “ad”. Whenever the ad is clicked, which will send a visitor to your site, you have to pay the search engine a small fee, hence the name “pay per click”. PPC uses search engine advertising to generate clicks to your website, instead of earning those clicks organically through a blog post or social media blast out. If you have a flawless PPC campaign, the cost will be immaterial. For instance, if a click costs you $5, but that click results in a $100 sale, you really have nothing to complain about.

Why PPC works perfectly for lead generation?

Lead generation is a means of marketing that creates interest in a product or service with the desire to gain an end result of a sale. Other methods of digital marketing such as blogging, email or social media require you to create a lot of content, have many subscribers and the right audience that fits within your target market for your product or service. If you are still holding out on PPC for visitors to find you organically, don’t hold your breath for too long. Organic search is possible, however, you are competing with over a thousand other businesses for the number 1 position, which is the first page on Google. This doesn’t just happen overnight and isn’t a small feat. There’s loads of on and off page SEO work to do and a lot of waiting before your page hits number one. That’s why PPC works so well for lead generation. Your business gets the opportunity to shine through over millions of others. Especially competitors, who have been around for a longer time than you. Your business appears in a flash in front of people who are looking for a result like your product or service. This helps more people get to know you, what you can offer and results in more sales faster!

How to Optimize Your PPC Campaign?

When starting out your PPC campaign, you will be asked for keywords, calls to action and landing pages you have tried and tested to work. You constantly have to collect information from visitors to see what works in order for your leads to convert to sales. Make sure your landing page is clear, concise, has very few fields to fill in to register and in return offers your visitors something free for giving out their information. The landing page should look credible and trustworthy with testimonials and a short list of previous clients.

Use tools such as a dynamic number insertion (DNI), which changes your phone number in ads and landing pages. So you know what keywords started contact. A Customer Relationship Management tool (CRM) can keep record of who called you, what they want and what happened. In lead generation you want to find your Cost Per Lead (CPL), so using a Key Performance Indicator (KPI) can help you do that.

Many people are turned off by PPC marketing campaigns because they are not free. The problem is people are not seeing the bigger picture and say to themselves that no form of marketing is actually free. If you want someone to handle your social media, write blogs, publish emails or newsletters, those people won’t do it for free. At least with PPC you only must pay when someone clicks, and that click could lead your business to its next sale.

COMMENT (1)

    • ALEX
    • 17-May-2017 07:16 AM

    With PPC, you effectually skip over the middle circle which cost you. By avoiding your prospects’ inboxes, you’re only competing with marketers on a SERP, a pertinent website on the GDN, or Facebook / Instagram. You’re also getting a leg up on your contestants, who are probably only using an automatic email funnel to nurture prospects (if they’re doing it at all).

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